Discount Sensitivity

Bigger basket size with fewer discounts !

Every retailer wants to make sure that their customers basket size is ever increasing on one hand while offering the least possible discounts on the other. In order to do this, there needs to be a well framed discount strategy while taking into consideration the purchasing psyche of the customers. This is where Selma comes into the picture and empowers you to formulate an effective plan based on discount sensitivity which will eventually increase your margins.

  • Segment your customers based on their buying behaviour, especially during discounts
  • Offer various discount levels
  • Condition your customers to purchase larger orders with fewer discounts
  • Filter on segmenting your customers including or excluding your ‘sales period’ for better understanding of their buying behaviour
  • Easily download segments to send out targeted marketing campaigns
  • Quick actions without consulting a team of data scientists
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