Selma can automatically find clusters of customers who belong together based on their product interests, buying behavior and sociodemographic profile.
Selma.ai can also help your marketing & communications team by providing data-driven descriptions of your personas.
Selma applies algorithms to detect patterns in your customers’ buying behavior that help predict when they will buy next (or not…). Make a more informed decision about
Selma identifies which products belong together based on the buying behavior of your customers.
Match product attributes like brand, color, material,... with a specific part of your customer base. Selma uses advanced clustering algorithms and updates automatically.
An RFM cube is a simple yet powerful segmentation framework used in retail to steer loyalty programs and discount tactics. For each customer, Selma calculates the time since
Based on these three metrics, customers are segmented into behavioral groups like ‘Loyal’, ‘Sleepers’ & ‘Red Alert’. Selma updates your RFM cube every day.
Find out with Selma’s unique customer journey view. Because Selma calculates the RFM metrics for each customer every day, Selma can show you the evolution of customer groups through RFM segments.
With Selma, you can target the customers who are currently most/least engaged with your web or email channels.
Based on buying behavior and interaction with online marketing materials, you get an up-to-date engagement score for each individual customer.
The Shop Map allows you to target those customers who made a purchase in a specific shop (both online and offline shops are supported) so you can launch location-specific promotions.
Do you want to dive deep into your customer base? With combined filtering you can create micro segments based on detailed behavioral parameters.
And find the optimal target group for your marketing activity.
Would you like to measure the ROI of a marketing campaign? Interested in conducting a marketing experiment?
Use Selma’s ability to generate control groups:
Selma continuously updates behavioral metrics for each of your individual customers and makes it easy to find segments based on these metrics through our intuitive user interface. But for those occasions where you just need to get to the data as quickly as possible, Selma provides the capability to get daily exports of all customer metrics.
You want to use Selma’s metrics for trigger-based campaigns? No problem!
You want to use Selma’s data as a source for business analysis? We got you covered.
Selma identifies personas and classifies customers into these archetypes using automated machine learning algorithms.
This is perfect input for creation of moodboards that creatives use to develop content tailored to one or more personas.
Would you like to optimize the targeting of one or more campaigns but not quite sure how to tackle it? Selma.ai’s marketing & data scientists are ready to help you by setting up experiments, analyzing the results and providing recommendations for future campaigns. We’ll help you get more out of Selma and your marketing budget.
Discover how we helped Schoenen Torfs get more out of their sales.
Selma.ai’s data science team uses cutting edge technology to develop Selma’s intelligence. We can help you improve the base quality of your data and therefore, the success rate of your data-driven marketing efforts. We have tooling to help you achieve the following: