Media spend

Advertising on social media is expensive. Sending out paper magazines or direct mail as well. To maximize your profits, it’s vital to segment well and feature products on social media or in your magazine that persuade customers into buying.

Selma helps you to identify to develop the best possible strategy to optimize your media spend.

With Selma you can:

  • Identify the customers segments that will be triggered by social media or direct mail campaigns
  • Optimize your return of investment by targeting a qualified audience
  • Tailor your message to the needs of your customers
  • Monitor your customer journey and have the ability to act at the right time
  • Do it fast, without the involvement of scarce IT resources
Show me how