Years of experience in retail have taught us that many companies have data, but struggle to get insights that they can use in their day-to-day business:
How to increase revenues or margins, retain customers and optimize their business using a more personalized customer approach?
Who are their customers today, what are their preferences and what are the key trends in their behaviour?
How to use those insights in marketing and other business processes?
Out of that need, Selma.ai was born. It is our ambition to help those companies in generating retail-specific customer insights from data, and enable the business user to use those insights for data-informed strategic and tactical decisions for marketing planning, day after day!