Our mission

Years of experience in retail have taught us that many companies have data, but struggle to get insights that they can use in their day-to-day business:

  • How to increase revenues or margins, retain customers and optimize their business using a more personalized customer approach?

  • Who are their customers today, what are their preferences and what are the key trends in their behaviour?

  • How to use those insights in marketing and other business processes?

Out of that need, Selma.ai was born. It is our ambition to help those companies in generating retail-specific customer insights from data, and enable the business user to use those insights for data-informed strategic and tactical decisions for marketing planning, day after day!


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