Customer Segmentation for Retail made easy.

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Customer acquisition

Learn how to acquire new customers and increase your revenue.
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Cross & Upsell

Experience how you can cross sell the right products to your customers.
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Customer Retention

Learn how to turn your new customers into a dedicated group of loyal buyers.
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Optimise Media Spend

Learn how to develop the best possible strategy to optimise your media spend.
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Shop Performance

Experience how to place your marketing efforts where the potential for growth is high.
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Discount Sensitivity

Discount Sensitivity

See how you can create a well framed discount strategy, while taking into account the purchasing habits of your customers.
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Enabling your business teams to better understand your customers and make data-informed decisions.

RFM Modeling
Customer Journeys
Product Affinities

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Why Selma? I come from a time where investment and marketing decisions were taken with gut feeling. To be future-proof, a company like Torfs needs to become more data-driven. In this journey, Selma is an excellent partner.
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Wouter Torfs
CEO Torfs

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