If you are a customer of Selma.ai, if you are submitting information to us directly via our website, application, or in person to a representative, or if we are collecting information about you via public sources, then we will be operating as a controller for the purposes of data protection law.
As a controller, we may collect and process the following information about you:
- your name and contact details (including email address and telephone number);
- your company and function at that company;
- information about your activities on our website, and about the device used to access it, for example your IP address, geographical location, browser, or device type;
- information about your interactions with emails we have sent you, and about the device used to read these emails, for example your IP address, geographical location or device type;
- transcripts or recordings of support or sales conversations with representatives, including via email, live chat, or by phone;
- public information, for example public social media accounts, corporate website, and public governmental records.
Data protection laws recognize certain categories of personal information as sensitive and therefore require greater protection, for example information about your health, ethnicity and religion. Selma.ai usually does not collect these kinds of information. In the event that we do collect this information, we will make it clear to you why we are collecting this type of information, what it will be used for, and any special measures we will go to to protect it at the time of collection.
We may collect this information from you when you perform one of these activities:
- when registering for an account;
- when requesting a demo;
- when downloading promotional material from us;
- when entering a competition operated by us;
- when reporting a problem with our services;
- when communicating directly with a representative;
- when entering into a contract with us for the supply of services.
As a controller, we use personal information we collect from you for the following purposes:
Data protection law requires us to rely on one or more lawful grounds to process your personal information. We will always use one of the following grounds:
You have the choice as to whether or not you receive marketing or sales information from us. You can withdraw your consent at any time by making a rights request, or in the example of email by unsubscribing from the link at the bottom of our emails.
We will not use your personal information for marketing or sales purposes if you have indicated to us that you do not want us to do so. However, we may still contact you for other purposes, such as to manage your account or fulfill a specific request from you.
Under Belgian data protection law when we are operating as a controller you have certain rights over the personal information we hold about you.
Here is a summary of your relevant rights:
If you want to exercise any of your rights as described above, please email us at email@example.com or write to Data Protection Officer, Selma.ai, Emiel Banningstraat 41-47, 2000 Antwerp, Belgium. In the case of email, we will treat your email address as your identifier and use the existence of access to the email address as proof of identity. If you wish us to use another identifier, such as your name, address, or telephone number, we will require proof of identity before we can process your request.
For all rights requests, we will respond to you within one month of your request being made. We may, as part of that response, ask for a further two months extension to complete your request. We will complete your request in a maximum of three months after your request.
In addition to these rights, you have the right to lodge a complaint with the supervisory authority which oversees our usage of your personal data and our compliance with data protection law. In the case of Selma.ai, this is the Belgian Data Protection Authority.
There are exceptions which apply to a number of these rights, and not all rights are applicable in all circumstances. If you wish to have more information about the details of your rights, we recommend you consult Belgium’s Data Protection Authority.