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Selma AI Privacy Policy

Personal data of visitors

Selma AI processes the personal data of visitors of as described in this paragraph, including the users of the SaaS.

Selma AI collects and uses the personal data of Visitors for the purpose of:

  • The functioning of the website;

  • Monitoring the performance of the website;

  • Supporting the business operations of Selma AI, including sales and marketing;

  • Improving and optimizing the website and services of Selma AI.

The categories of personal data used for the purposes listed under this paragraph are:

  • Device, browser and referrer;

  • Unique identifiers;

  • Timezone and approximate location;

  • Usage of the website;

  • Requests and responses sent to and from your device.

Selma AI and it’s partners place cookies for all the purposes listed under this paragraph.
Selma AI uses it legitimate interests for processing personal data for purposes listed under this paragraph, such legitimate interests are the same as the purposes that Selma AI processes personal data for.

Responsibility for personal data of Users of the SaaS

In some cases Selma AI processes personal data as a service for SaaS Customers. The SaaS is the software-as-a-service for outbound sales activities that Selma AI offers to users (Customers). In those cases the Customer carries the responsibility for the personal data that is being processed, in other words the Customer is the controller and Selma AI is the processor. Prospects and end-users of the SaaS (Users) should always contact the Customer for more information about how their personal data is being processed with our SaaS and the responsibilities of the Customer as opposed to those of Selma AI.

This document describes the processing activities regarding Users of the SaaS, despite the fact that Selma AI is not always the Controller for personal data of Users. Please be aware that the processing activities that the Customer performs may not align with this document.

Personal Data of Users of the SaaS

Selma AI processes personal data of Users for the following purposes:

  • Selma AI’s customer support and success;

  • Selma AI’s billing and administration;

  • Providing the Selma AI SaaS and accompanying services;

  • Sales and marketing of Selma AI’s product and services.

Selma AI processes personal data of Users for the following purposes:

  • Contact details such address, e-mail and phone number;

  • Support communications;

  • Billing details;

  • Username and password;

  • Activities in the SaaS; Including prospect data and custom attributes data;

  • Other personal data entered into the SaaS.

Social media and distributed content

Selma AI may use the services of our partners to stay in touch with you or to provide you with content. For example we may provide you with articles through our Facebook page. Services of Selma AI’s partners may also be used for Selma AI and it’s partners to process personal data or place cookies on your device for the following purposes:

  • Sales and marketing of Selma AI’s product and services;

  • Improving our product and user experience;

  • Thought leadership and branding;

  • Communicating with customers and potential customers;

Selma AI may process the following personal data for the purposes defined under this paragraph:

  • Social media profile;

  • Unique identifiers;

  • Contact information.


The following companies process your personal data that was collected for the purposes of marketing and sales to help Selma AI serve you Selma AI’s advertisements on third party websites and applications: Facebook, Google, LinkedIn (limited to, Microsoft (Bing), Twitter (limited to and Quora (limited to Unique identifiers (with the help of cookies), contact information and browsing history are processed for those purposes. Opt-outs for processing of your personal data for this purpose are available on the following pages: (Facebook, Google, LinkedIn, Microsoft and Twitter) (Quora)

E-mails & other communications

Selma AI may send you e-mails with information about Selma AI’s products and services, or other information that may interest you. E-mails will only be sent based on opt-in, unless you register for Selma AI’s services. If you are registered for a Selma AI service you may receive e-mails about similar services or to help you become a successful user of our services. You can contact us by e-mail to opt-out of our e-mails or use the unsubscribe links provided in the e-mail communications that we send you.

Communications between you and Selma AI such as chats, e-mails, phone conversations and private messages may be stored to improve our communications and for future reference.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive. Like many sites, we use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Requests or questions

Feel free to contact us if you have any questions regarding your personal data. You can also contact us with requests to exercise your rights under European data protection law. Such rights include the rights to access, rectification, erasure, restriction of processing, data portability and object.

If you have any requests or questions with regard to your personal data you can contact us at:

Updates to this policy

From time to time, Selma AI will revise this policy, without further notice. Selma AI recommends that you regularly check whether this policy has been revised. However, Selma AI will notify Users via notifications in the in-app live chat or by e-mail about any major changes that would negatively impact User’s interests. This policy does not apply to third-party services that may be accessed through links on the Services.

Selma AI’s identity and address

The details of Selma AI are as follows:
Uptrail AB, Katarinavägen 15, 116 45 Stockholm, Sweden.