Step 01
Define your ICP
Selma is loaded with 275 million prospects worldwide through our partnership with Apollo. You set the profile, she finds the matches.
Your new sales colleague finds prospects, holds personal conversations and fills the calendar with meetings, while you focus on everything else. Log in and watch it happen in real time.
Trusted by leading B2B teams
Comparison
Selma isn't just a tool. She's your new autonomous sales colleague. She handles prospecting, outreach, follow-ups, and meeting booking with precision, so no opportunity slips through.
Think of her as a dedicated team member who never takes a break, always personalizes outreach, and knows exactly when it's time to follow up.
Book a meetingWorkflow
From first prospect to booked meeting. Selma handles every step automatically, around the clock.
Step 01
Selma is loaded with 275 million prospects worldwide through our partnership with Apollo. You set the profile, she finds the matches.
Step 02
Selma researches every prospect so your outreach feels smart, personal and actually gets replies.
Step 03
Selma analyses every prospect for the right fit and tailors outreach from the very first touch.
Step 04
Selma analyses all replies and makes smart, data-driven decisions about what happens next.
Step 05
When a prospect is ready, Selma hands over to a human colleague, at exactly the right moment.
Reply handling
Selma reads and understands every reply, not just the words but the intent. She classifies the situation and takes the right action automatically.
From startups to scale-ups across the Nordics and beyond.
“Selma has helped us identify the right customers and book meetings that lead to real business opportunities. It saves us a lot of time and allows us to focus on developing and delivering value to our clients.”
Dan Axner
Director Project Solutions · Prodikt
“One thing I really like about Selma is that she works independently without needing my input. It feels more like a colleague than a software tool.”
Rickard Fernholm
Strategic Sales Executive · Gordon
“Selma has quickly become a key part of our sales process. She handles thousands of prospects, filters the replies, and leaves us with opportunities that are ready to act on.”
Oscar Arrsjö
Founder & CEO · Ascaro
“What I value most is how autonomous Selma is. She just runs in the background and consistently delivers opportunities.”
Joachim Bozorgnia
CEO · Cresnia
“With Selma handling the repetitive outreach, our team can finally focus on the fun part of sales: talking to customers.”
Peter Spetz
CEO · Fortcheck
“Selma feels less like a tool and more like a teammate. That's what makes it so powerful.”
Mikael Wennerros
Co-Founder · Out of Office
“Selma has helped us identify the right customers and book meetings that lead to real business opportunities. It saves us a lot of time and allows us to focus on developing and delivering value to our clients.”
Dan Axner
Director Project Solutions · Prodikt
“One thing I really like about Selma is that she works independently without needing my input. It feels more like a colleague than a software tool.”
Rickard Fernholm
Strategic Sales Executive · Gordon
“Selma has quickly become a key part of our sales process. She handles thousands of prospects, filters the replies, and leaves us with opportunities that are ready to act on.”
Oscar Arrsjö
Founder & CEO · Ascaro
“What I value most is how autonomous Selma is. She just runs in the background and consistently delivers opportunities.”
Joachim Bozorgnia
CEO · Cresnia
“With Selma handling the repetitive outreach, our team can finally focus on the fun part of sales: talking to customers.”
Peter Spetz
CEO · Fortcheck
“Selma feels less like a tool and more like a teammate. That's what makes it so powerful.”
Mikael Wennerros
Co-Founder · Out of Office
Email infrastructure
Selma handles your entire email setup. Domains, inboxes, warm-up, and deliverability are managed automatically in the background, so you can focus on meetings, not settings.
Global reach
Selma supports 42 languages and is ready to take you international. Imagine a sales rep talking to thousands of prospects at the same time, across multiple markets.
Ready to hire Selma?
Book a 20-minute demo and watch Selma book your first meeting live, during the call.