Subprocessors
Published 2026-05-08
Selma Intelligence AB (“Selma.ai”) acts as a data processor and engages certain subprocessors that may process personal data provided by our customers in their capacity as data controllers. The subprocessors are listed below, with a description of the service and where, geographically, the data is stored.
Selma.ai gives advance notice of changes to subprocessors to the extent required by the Data Processing Agreement (DPA). Contact privacy@selma.ai if you would like to subscribe to such notifications.
Third-party subprocessors
| Sub-processor | Location | Nature / purpose of the processing | Legal basis for GDPR restricted transfers |
|---|---|---|---|
| Microsoft Ireland Operations Ltd. (Microsoft Azure) | EU | Cloud infrastructure hosting and data processing for the Selma platform. | N/A – transfer within EU/EEA |
| OpenAI, LLC | USA | Direct OpenAI API used by the Research engine and selected AI features as a complement to Azure OpenAI. Receives prospect/company data and prompt content. API data is not used to train OpenAI models (zero-retention where configured). | Standard Contractual Clauses (SCCs) |
| Mailgun Technologies, Inc. | EU | Transactional and outbound email delivery, inbound email routing/parsing, webhook event processing and suppression management for Selma platform emails. Processes sender, recipient and message content. | N/A – transfer within EU/EEA |
| MailReach | France (EU) | Email deliverability monitoring of customer mailboxes. Receives sender/recipient metadata. | N/A – transfer within EU/EEA |
| Stripe LLC | USA, Ireland | Payment processing and subscription billing for customer transactions. | Standard Contractual Clauses (SCCs) |
| Astrodon Inc | USA | Lifecycle, onboarding, hand-over and team-invitation transactional emails sent by the Selma platform to Selma's own customers and end-users. Processes recipient name and email address. | Standard Contractual Clauses (SCCs) |
| Zendesk, Inc | EEA (Ireland, Frankfurt) | Used for managing customer support tickets and providing a platform for customer service interactions, ensuring effective support and issue resolution. | N/A – transfer within EU/EEA |
| SmartBear Software | USA | Application error reporting, exception tracking and crash diagnostics across the API, Functions and Outreach Functions services. Stack traces may incidentally contain user identifiers. | Standard Contractual Clauses (SCCs) |
| Intercom, Inc. | USA | In-app customer support chat widget embedded in the Selma front-end. Receives the logged-in user's name, business email address and team identifier to identify and route support conversations. | Standard Contractual Clauses (SCCs) |
| Kleer AB | Sweden | Integrated accounting and financial system used to synchronize ledger data and automate bookkeeping workflows. | N/A – transfer within EU/EEA |
| HubSpot Inc | USA (EU Data Center) | Used as CRM and marketing automation platform to manage customer relationships, track interactions, and send onboarding or product-related communication. | Standard Contractual Clauses (SCCs) |
Microsoft Ireland Operations Ltd. (Microsoft Azure)
EU
Cloud infrastructure hosting and data processing for the Selma platform.
N/A – transfer within EU/EEA
OpenAI, LLC
USA
Direct OpenAI API used by the Research engine and selected AI features as a complement to Azure OpenAI. Receives prospect/company data and prompt content. API data is not used to train OpenAI models (zero-retention where configured).
Standard Contractual Clauses (SCCs)
Mailgun Technologies, Inc.
EU
Transactional and outbound email delivery, inbound email routing/parsing, webhook event processing and suppression management for Selma platform emails. Processes sender, recipient and message content.
N/A – transfer within EU/EEA
MailReach
France (EU)
Email deliverability monitoring of customer mailboxes. Receives sender/recipient metadata.
N/A – transfer within EU/EEA
Stripe LLC
USA, Ireland
Payment processing and subscription billing for customer transactions.
Standard Contractual Clauses (SCCs)
Astrodon Inc
USA
Lifecycle, onboarding, hand-over and team-invitation transactional emails sent by the Selma platform to Selma's own customers and end-users. Processes recipient name and email address.
Standard Contractual Clauses (SCCs)
Zendesk, Inc
EEA (Ireland, Frankfurt)
Used for managing customer support tickets and providing a platform for customer service interactions, ensuring effective support and issue resolution.
N/A – transfer within EU/EEA
SmartBear Software
USA
Application error reporting, exception tracking and crash diagnostics across the API, Functions and Outreach Functions services. Stack traces may incidentally contain user identifiers.
Standard Contractual Clauses (SCCs)
Intercom, Inc.
USA
In-app customer support chat widget embedded in the Selma front-end. Receives the logged-in user's name, business email address and team identifier to identify and route support conversations.
Standard Contractual Clauses (SCCs)
Kleer AB
Sweden
Integrated accounting and financial system used to synchronize ledger data and automate bookkeeping workflows.
N/A – transfer within EU/EEA
HubSpot Inc
USA (EU Data Center)
Used as CRM and marketing automation platform to manage customer relationships, track interactions, and send onboarding or product-related communication.
Standard Contractual Clauses (SCCs)