ASCARO is a Stockholm-based company that combines premium padel facilities with a lifestyle-focused apparel line. With rooftop courts in central Stockholm and a growing range of high-quality sportswear, ASCARO offers both an exclusive playing experience and a brand that connects sport, style, and community.
The Challenge
Ascaro wanted to scale outreach and keep a strong pipeline of opportunities without expanding their sales team. The focus was on reaching the right prospects and ensuring that only high-quality opportunities made it to the sales table.
The Solution
Selma was implemented as ASCARO's AI-powered SDR, responsible for:
• Prospecting – Selma identified and engaged 1786 relevant prospects.
• Reply Management – Automatically classified and handled 711 incoming replies.
• Opportunity Generation – Generated 145 business opportunities by identifying and engaging with qualified leads.
The Result (over 6 months)
• 145 sales opportunities – A strong 8% conversion from outreach to opportunity.
• Significant time savings – Hundreds of replies classified automatically, saving the equivalent of a full-time SDR.
“For me, the big win is time. Selma takes care of the heavy lifting so we can spend more time with clients and less time hunting for them.”
Oscar Arrsjö, Founder & CEO, ASCARO
Opportunity conversion
Opportunities generated
Selma saved the equivalent time of one FTE
Replies classified and handled
