Gordon Delivery is transforming last-mile logistics with a unique combination of temperature-controlled infrastructure and a powerful tech platform. Their solution powers deliveries for major Nordic players like Coop, HelloFresh, and Apotea – making refrigerated delivery smarter, greener, and more reliable.
The Challenge
As Gordon expanded into new markets and verticals, the demand for outbound sales activity grew rapidly. But with limited resources, the team couldn’t execute the volume of personalized outreach needed to consistently fill the pipeline.
"We simply didn’t have the time or team size to do the level of outbound we knew was needed to scale properly. Selma helped us reach that next level”
-Rickard Fernholm, Strategic Sales Executive
The Setup
Getting started with Selma was simple. Rickard connected two Google email accounts using Selma’s native integration. Within a day, Selma was fully operational and running personalized outreach at scale – with no disruption to Gordon’s existing sales workflow.
The Solution
Selma became Gordon’s AI-powered SDR, responsible for:
• Prospecting – Selma identified and engaged 2,009 relevant prospects.
• Email Outreach – Sent 8,492 personalized emails to those prospects.
• Reply Management – Automatically classified and handled 513 incoming replies.
• Opportunity Generation – Generated over 100 business opportunities by identifying and engaging with qualified leads.
The Result (over 6 months)
• 100+ sales opportunities – A strong 5% conversion from outreach to opportunity.
• Significant time savings – Hundreds of replies classified automatically, saving the equivalent of a full-time SDR.
Opportunity conversion
Hot leads generated
Selma saved the equivalent time of one FTE
Replies classified and handled
