Out of Office is a free Nordic after-work community and app where professionals effortlessly mix business, networking, and nightlife—empowering both individuals and companies to connect, engage, and shine in a fun, authentic setting.

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The Challenge

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As Out of Office set out to expand with multiple products aimed at different target groups, the need for effective outreach grew rapidly. With a lean sales organization, their challenge was clear: scale smartly and cost-effectively without adding headcount.

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"This time we wanted to try something new, and working alongside autonomous agents felt like a really interesting setup."

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‍-Mikael Wennerros ,  Co-Founder

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The Setup

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The OOO-team connected two Microsoft email accounts using Selma’s native integration. Within a day, Selma was fully operational and running  outreach at scale in with tailored content to each respective target audience.

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The Solution

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Selma became Out of Office's AI-powered sales colleague, responsible for:
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• Prospecting – Selma identified and engaged 1726 relevant prospects.
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• Reply Management – Automatically classified and handled 715 incoming replies.
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• Opportunity Generation – 91 qualified business opportunities for Out of Office – with 56 of them scoring above 70% in lead quality.

The Result (over 6 months)
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• Strong conversion – A strong 5% conversion from outreach to opportunity.
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• Significant time savings – Saving the equivalent time of a full-time sales rep.

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