Accounting AI384k ARR in the first month. 293 hot leads.
Lerry.ai builds AI tools for bookkeeping, accounting, auditing, payroll and tax. Accounting firms and finance departments in Sweden and Finland use Lerry to find discrepancies in their books, get answers to complex tax questions and quality-assure their work.
384k
SEK in new ARR in the first month
293
Hot leads generated
23,068
Prospects worked
The challenge
Lerry wanted to reach more accounting firms and finance departments in Sweden and Finland. The market is large and the recipients get a lot of sales emails, so every message had to feel written for them specifically. The sales team didn't have time to do that by hand at that scale.
“Our market in Sweden and Finland is huge, and no salesperson has time to work through it by hand. Selma does it every day, without getting tired. She finds the right firms, reads up on them and makes the first contact. It's a dream to have a colleague like that.”
Henry Ivarsson
VP Sales & Operations · Lerry.ai
How Selma helped
Selma identified and worked 23,068 prospects among firm owners, partners and CFOs. Every email was built on research into the recipient's firm or company. Selma handled all follow-ups and every reply that wasn't a yes, so the sales team could focus on the 293 hot leads that were ready for a call.
Results
- 23,068 prospects identified and worked
- All follow-ups and reply handling automated
- 293 hot leads generated over 8 months
- SEK 384,000 in new ARR in the very first month
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