Last-Mile Logistics

100+ opportunities. 2,009 prospects. 1 FTE saved.

Gordon Delivery transforms last-mile logistics with temperature-controlled infrastructure and a tech platform serving major Nordic players like Coop, HelloFresh, and Apotea for refrigerated delivery solutions.

100+

Sales opportunities generated

8,492

Personalised emails sent

Conversion to opportunity

The challenge

As Gordon expanded into new markets and verticals, outbound sales activity demands increased significantly. The team lacked sufficient resources to execute the volume of personalised outreach needed to consistently fill their sales pipeline.

“One thing I really like about Selma is that she works independently without needing my input. It feels more like a colleague than a software tool.”
Rickard Fernholm
Strategic Sales Executive · Gordon

How Selma helped

Selma identified relevant logistics and retail decision-makers, sent 8,492 personalised emails, and automatically handled 513 replies, all while the sales team focused on closing deals.

Results

2,009 prospects identified and worked
8,492 personalised emails sent
513 replies automatically classified and handled
100+ qualified sales opportunities generated
Time savings equivalent to 1 FTE over 6 months

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