Padel & Lifestyle145 opportunities. 1,786 prospects. 6 months.
ASCARO is a Stockholm-based company that combines premium padel facilities with a lifestyle-focused apparel line. With rooftop courts in central Stockholm and a growing range of high-quality sportswear, ASCARO offers both an exclusive playing experience and a brand that connects sport, style, and community.
145
Sales opportunities generated
8%
Conversion to opportunity
1 FTE
Time savings
The challenge
The company aimed to expand their outreach efforts and maintain a robust sales pipeline without hiring additional staff, prioritising high-quality prospect engagement.
“For me, the big win is time. Selma takes care of the heavy lifting so we can spend more time with clients and less time hunting for them.”
Oscar Arrsjö
Founder & CEO · Ascaro
How Selma helped
Selma identified 1,786 relevant prospects, handled all outbound contact, and automatically classified 711 incoming replies, freeing the team to focus on the warm opportunities.
Results
- 1,786 prospects identified and engaged
- 711 incoming replies classified and handled
- 145 qualified sales opportunities generated
- 8% conversion rate from outreach to opportunity
- Time savings equivalent to 1 FTE over 6 months
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