Selma
Case studies/Out of Office
Out of OfficeNetwork & Community

91 opportunities. 56+ hot leads. 5% conversion.

Out of Office is a free Nordic after-work community and app where professionals effortlessly mix business, networking, and nightlife, empowering both individuals and companies to connect, engage, and shine in a fun, authentic setting.

91

Qualified opportunities

56+

Hot leads (>70% quality score)

5%

Conversion to opportunity

The challenge

The organisation faced rapid expansion across multiple products targeting different audiences. With a lean sales team, they needed to scale smartly and cost-effectively without adding headcount.

Selma feels less like a tool and more like a teammate. That's what makes it powerful.

Mikael Wennerros

Mikael Wennerros

Co-Founder · Out of Office

How Selma helped

Selma connected two Microsoft email accounts and handled AI-driven prospecting, reply management, and opportunity qualification for 1,726 prospects.

Results

  • 1,726 relevant prospects identified and engaged
  • 715 incoming replies classified and handled
  • 91 qualified business opportunities generated
  • 56+ hot leads with quality scores above 70%
  • 5% conversion rate
  • Time savings equivalent to 1 FTE